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Free course · 8 modules · 34 lessons · Updated 2026

Free AI SEO Course: From SEO Fundamentals to AI Search Visibility

A free, structured AI SEO course in eight modules. Learn SEO fundamentals, how AI Overviews and AI Mode choose sources, GEO, citation analysis, entity optimisation and measurement, with exercises you run against your own site.

Course facts

Free AI SEO Course 2026. 8 modules · 34 lessons · Self-paced · Beginner to advanced · Free · No account required · Certificate: not currently offered.

Learn traditional SEO, AI search, GEO, AEO, AI citations, content retrieval, entity optimisation, off-page AI SEO, visibility measurement and experimentation. Platforms covered: Google Search, AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity.

Start Module 1 → What does this course cover? ↓

No account. No paywall. All eight modules are live.

What does this AI SEO course cover?

This free AI SEO course covers eight core areas: SEO fundamentals, how AI search works, AI SEO and GEO research, content retrieval, entity and brand authority, off-page AI SEO, AI visibility measurement, and testing and scaling. The course combines traditional search fundamentals with the newer research, content, authority and measurement skills required for visibility across both conventional and AI-generated search experiences.

Eight modules, all live now. Each ends with exercises you run against your own site and query set.

Module 01

SEO Foundations

How search engines work, search intent, crawl and index, architecture, internal links, on-page, backlinks and authority.

Live · 6 lessons Module 02

Understanding AI Search

AI Overviews, AI Mode, how language models retrieve and select sources, citations, eligibility, query fan-out.

Live · 4 lessons Module 03

AI SEO & GEO Research

Query universes, prompt research, running a repeatable query set, citation-source analysis, competitor visibility.

Live · 4 lessons Module 04

Content & Retrieval

Answer passages, entity naming, information gain, evidence, original data, content architecture and freshness.

Live · 4 lessons Module 05

Entity & Brand Authority

Entity consistency, authorship, third-party corroboration, structured data where appropriate.

Live · 4 lessons Module 06

Off-Page AI SEO

Links versus mentions, publications, communities, comparison sites, citation opportunities.

Live · 4 lessons Module 07

Measurement

Metrics that still matter, AI mention and citation tracking, source share, tying visibility to conversions.

Live · 4 lessons Module 08

Testing & Scaling

Experiments, automation, repeatable workflows, keeping current as AI search changes.

Live · 4 lessons

Who this course is for

This course is designed for people who want to learn and implement AI SEO themselves, from serious beginners to experienced SEO practitioners adapting to AI-powered search.

Serious beginners

Follow the course start to finish. Module 1 assumes no prior SEO knowledge and refuses to skip the fundamentals.

SEO professionals

Cherry-pick modules 2 to 8 for the AI search layer: retrieval, citations, fan-out, GEO research, content, entities, off-page, measurement and testing.

Agency owners

Use the modules as internal training material. The exercises double as client deliverables: query sets, citation logs, visibility checks.

In-house marketers

Learn enough to brief correctly, evaluate agency claims and run the measurement basics yourself.

Affiliates and publishers

Adapt content and authority strategy as search interfaces change. Modules 4 and 6 are the working core.

Business owners

Work through module 1 and the parts that touch your own site. You will finish knowing what to ask for and what to ignore.

Choose your learning path

New to SEO? Start with Module 1 and work through the course in order. Already an experienced SEO? Start with the AI-search modules.

Beginner

1 → 2 → 3 → 4 → 5 → 6 → 7 → 8. Start with Module 1 · SEO Foundations and complete the full course in order.

Experienced SEO

2 → 3 → 4 → 5 → 6 → 7 → 8. Start with Module 2 · Understanding AI Search and move straight into GEO research, content retrieval, entities, off-page authority and measurement. Prefer a guided fast track? Follow the AI SEO training path for experienced SEOs.

Agency teams and GEO practitioners whose fundamentals are already cold can start at Module 3 · AI SEO & GEO Research.

Prefer a self-directed route through everything? Read Learn AI SEO: the practical roadmap, which links a module to every stage.

Already working on citations specifically? Read the AI Citations guide: the pipeline, query sets and measurement.

How the course works

Every lesson follows the same contract, so you always know what you are getting and what you owe yourself.

1. A stated objective

Each lesson opens with what you will be able to do afterwards. If a lesson cannot state that, it does not ship.

2. Direct teaching

Definitions, tables and examples in plain language, with sources for platform facts. No filler between you and the material.

3. A worked example

A real, reproducible walk-through, or an illustration clearly labelled as one. You can copy the method.

4. The Workbench

An exercise against your own site and query set, doable with free tools, with instructions for what to record.

5. Self-check

Two to four questions with expandable answers, defensible from the lesson itself. No scoring, no login.

6. Key principle

One sentence you can lift out of the page and keep. That is the point of the lesson compressed to its spine.

Progress is optional and stays on your device. Mark lessons complete and the header button remembers where you were. Nothing is tracked, gated or sent anywhere.

The course index

All eight modules in full.

Module 1 · SEO Foundations 6 lessons · live
  1. 1.1 How Search Engines Work: Crawl, Index, Rank
  2. 1.2 Search Intent: The Reason Behind the Query
  3. 1.3 Crawlability and Indexability
  4. 1.4 Site Architecture and Internal Links
  5. 1.5 On-Page Optimisation
  6. 1.6 Backlinks and Authority
Module 2 · Understanding AI Search 4 lessons · live
  1. 2.1 Google AI Overviews and AI Mode
  2. 2.2 How Language Models Retrieve and Choose Sources
  3. 2.3 AI Citations and Source Eligibility
  4. 2.4 Query Fan-Out and Answer Variability
Module 3 · AI SEO & GEO Research 4 lessons · live
  1. 3.1 Query Universes and Prompts
  2. 3.2 Running a Repeatable Query Set
  3. 3.3 Citation Source Analysis
  4. 3.4 Tracking Competitor Visibility
Module 4 · Content & Retrieval 4 lessons · live
  1. 4.1 Answer Passages and Extractable Content
  2. 4.2 Entity Naming and Descriptive Headings
  3. 4.3 Information Gain, Evidence and Original Data
  4. 4.4 Content Architecture, Freshness and Internal Links
Module 5 · Entity & Brand Authority 4 lessons · live
  1. 5.1 Entity Consistency Across the Web
  2. 5.2 Authorship and Demonstrated Expertise
  3. 5.3 Third-Party Corroboration and Reputation
  4. 5.4 Structured Data for Entities
Module 6 · Off-Page AI SEO 4 lessons · live
  1. 6.1 Links Versus Mentions in AI Search
  2. 6.2 Earning Relevant Publications and Coverage
  3. 6.3 Communities, Forums and Comparison Sites
  4. 6.4 Finding and Prioritising Citation Opportunities
Module 7 · Measurement 4 lessons · live
  1. 7.1 Metrics That Still Matter
  2. 7.2 Tracking AI Mentions and Citations
  3. 7.3 Source Share and Competitor Benchmarks
  4. 7.4 Tying AI Visibility to Conversions
Module 8 · Testing & Scaling 4 lessons · live
  1. 8.1 Running SEO Experiments You Can Trust
  2. 8.2 Automation Without Nonsense
  3. 8.3 Building Repeatable Workflows
  4. 8.4 Keeping Current as AI Search Changes

Want the whole curriculum on one page? Read the full course syllabus: all 8 modules and 34 lessons with prerequisites.

Prefer to understand the landscape before you learn it? Read the AI SEO Course guide at AISEOCourse.co: what an AI SEO course should teach, how AI SEO differs from traditional SEO, and how to choose an AI SEO course once you finish here.

Where you go from here

Finish all eight modules and you have the complete working method: fundamentals, the AI search layer, research, content, entity authority, off-page, measurement and testing.

The course is complete and reviewed as of 30 September 2026. When AI search behaviour changes, lessons are updated with visible dates, per the methodology.

When you want advanced training with practitioner feedback rather than another prerecorded introduction, AI SEO Rainmakers is an advanced AI SEO training and community programme founded by SEO practitioner Charles Floate. It sits beyond introductory material like this course, and it is worth evaluating against your own goals once you know the fundamentals cold. Learn more about AI SEO Rainmakers or read the independent overview on AISEOCourse.co.