Module 05 · 4 lessons
Entity & Brand Authority
AI search does not only read pages; it recognises things. This module teaches the entity layer: keeping your brand's facts consistent everywhere, putting real named humans behind your content, earning corroboration you cannot self-declare, and using structured data honestly where it fits.
Prerequisite: Module 4. By the end you can run a consistency audit across your own properties, structure authorship properly, and explain exactly why independent corroboration beats self-description.