Module 07 · 4 lessons
Measurement
Ranking alone stopped being a measurement framework when answers started being generated. This module assembles the full kit: the traditional metrics that still matter and why, the AI tracking system built on your Module 3 log, share metrics that make numbers comparative, and the honest chain from visibility to conversions.
Prerequisite: Module 3. By the end you run a measurement system that covers classic and AI search together, and you can report it to a client or a board without overclaiming.